Marketing & Business Strategy

for the Wedding Industry

Helping established wedding businesses grow through thoughtful strategy, tailored marketing and practical support.

No one size fits all, no templates, just advice that works for you and your business.

Marketing Doesn’t Need to Feel Overwhelming.

Running a wedding business means wearing a lot of hats. One minute you're replying to enquiries, the next you're ordering stock, meeting couples, planning weddings, posting on Instagram and wondering whether you should be writing a blog or sending an email newsletter.

My jobs is to make it simpler. Sometimes that means creating a marketing strategy that finally makes sense. Sometimes it means taking marketing off your plate altogether. Other times it means asking the questions that help you see your business differently.

I take the time to understand your business before making recommendations, because no two wedding businesses are the same.

What Do You Need?

Marketing & Business Strategy

When you need clarity, direction or someone to challenge your thinking, strategy sessions are designed to help you step back, solve problems and create a clear plan for what's next.

Marketing Support

Whether you need help with social media, blogs, email marketing, copywriting or ongoing marketing support, every proposal is built around what will make the biggest impact.

Community

The I Do Social Club is a free community for wedding businesses. We leave moaning at the door and we collaborate, learn and grow.

Why Clients Choose Me

I take time to understand what will actually work for your business, not give you the same advice as everyone else.

My clients don't come to me for a framework or a formula. They come because they want honest advice, practical ideas and marketing that reflects the business they've worked so hard to build.

I have run my own successful wedding business for over 9 years and I’m also a mother so I have a unique perspective on growing a business in this industry while also juggling all the things life throws at us!

  • Joanna Wilford Weddings

    “I cannot thank Harriet enough for helping me focus on my social media strategy. I am not a natural on social media and have always found it a chore. In the past it has always taken second place to client work, especially at busy times. Since embarking on quarterly social media strategy meetings with Harriet, I feel more confident about social media, have direction and most importantly a 3 month plan. Do not hesitate to enlist Harriet’s help, it is well worth it.”

  • Wislocki Music

    Since working with you, the amount of time that has been freed up for me to focus on growing my business has been truly brilliant. I initially came to you through a recommendation from a colleague, and I can honestly say that deciding to work with you has been one of the best decisions I have made!

    Your positive attitude and flexible approach to working are a perfect fit for me. As a direct result of your efforts, Wislocki Music now has a much greater visibility online. I've even started receiving bookings directly through Instagram, which is something that simply never happened before.

    I would highly recommend your services to anyone looking for support!

  • Deabill & Quince

    “Harriet, where do I start? You have single handedly changed my whole relationship with social media.

    As a one woman business-woman, with 2 successful businesses with over 10 year of experience and imagery the extent of ‘stuff’ I had to post about was extreme to the point of being almost overwhelming. You broke it down into manageable actions and planned posts with actual relevance rather that just posting because I felt I should.

    I no longer spend hours worrying or procrastinating over what, when and how I should share my posts, have a happier outlook on the whole thing, and have my evenings back once again. Thank you so much - I look forward to our continued success as we learn and grow together.”

  • The Elegant Rose Cake Studio

    "I have always struggled with social media for my business, finding Harriet from I Do Social has been a godsend. We sit down once a month and go over ideas and potential post, setting it all out for the month so I have a clear picture of what to post. Having someone to bounce ideas off and fresh eyes on your social media really does help. I was given tips on how to improve my bio, how my feed looks and best ways forward. Can't recommend enough.”

  • Topset Jewellery

    “Thank you for your enthusiastic work on our marketing. I think you have really brought a professional and creative touch to our image that I will try to emulate and continue. I would certainly recommend your business to others as I thought your ideas and posts were excellent. Not having to do our own marketing has allowed us to get on with the other day to day activities of running a shop and workshop.”

  • Pop Up Blooms

    "I first met Harriet at an industry networking event some time last year and though only having spent a little while with her, I really liked her.

    When she offered an online 90 minute strategy session, I decided it was what I needed to give me a push back into being more active on social media but also looking at my short and medium term business strategy too.

    Sometimes it is so hard to see the wood from the trees when you are the only person running a business and it is so easy to get on with the day-to-day and difficult to find the head space to think more strategically.

    So with Harriet's help I am now going into 2026 with a more positive, fresh outlook and starting to implement what we discussed.

    I would highly recommend a strategy session with Harriet."

  • Kathryn Leigh Weddings

    I went to Harriet feeling a bit lost on where to go with social media, through a power hour kick up the butt session she got me on track and really made me think about things in a different way. Harriet's knowledge is amazing, and on top of that she is such a kind and friendly person which makes it ever nicer to work with her!

  • Sophie Burrell Vocalist

    I had a 90 minute strategy session with Harriet and she was just brilliant! We discussed different ways to improve my social media engagement and changes to make to increase interest and bookings.

    She is so lovely and I felt so relaxed during the session. It was just like talking to a friend!

    The session really motivated me to make these changes to how I run my business and in addition, Harriet put together some next steps for me to follow to support this.

    Thanks so much Harriet!

Hi, I’m Harriet.

I’m a woman full of contradictions: I love the country but a day in London will fill my soul; I adore beautiful champagne but you’ll also find me drinking bog standard wine; and I love being on my own but thrive on great conversations.

I've spent years working within the wedding industry, both as a musician and as a marketing strategist, giving me a unique perspective on what it really takes to build a successful wedding business.

I love understanding how businesses work, spotting opportunities others have missed and helping owners feel excited about their marketing again.

Ready to move your business forward?

Whether you're looking for a one-off strategy session, ongoing marketing support or a community that understands the wedding industry, I'd love to hear more about your business.