Autumn Content Ideas for Glamping Sites & Self-Catering Accommodation

There is something about autumn that feels magical. The air turns crisp, the leaves begin to fall, and life slows down just a little. For glamping sites and self-catering accommodation, it is the perfect moment to lean into those cosy, seasonal vibes and tempt couples to book a getaway before Christmas.

When I create social media posts for clients in tourism and hospitality, I focus on atmosphere rather than practicalities. Let’s be honest: your audience is not dreaming of booking because of the WiFi speed. They are picturing themselves with a steaming cup of tea, wrapped in a blanket, listening to the rain patter against the windows.

Here are some autumn content ideas you can use right now…

🍁 Celebrate the Cosy Corners

Think blankets draped over chairs, flickering candles, wood burners, or a stack of well-thumbed books. Show off the details that make your accommodation feel like a home-from-home. A simple carousel of “cosy corners” can become some of your most engaging social media content.

☔ Rainy Day Retreats

Not every day is bright in autumn, and that is part of the charm. Share ideas for what your guests can do nearby when the skies open: independent coffee shops, museums, or hidden gems. Pair it with an image of a couple returning to your place, cheeks pink from the weather, ready to curl up inside.

🍵 Steaming Cups of Comfort

Few things say autumn like a hot drink in your hands. Whether it is mugs of tea, artisan coffee, or mulled cider simmering on the hob, share those moments. A short video of steam rising from a cup is endlessly shareable and taps into that universal longing for comfort.

🕯️ Seasonal Aesthetics

Capture the details of the season: autumn leaves scattered on the path to your cabin, pumpkins on the doorstep, or an evening shot with fairy lights twinkling against the dark sky. Seasonal styling gives you a rich palette for social media posts and helps guests picture themselves there.

🌿 Speak to Couples Ready for a Break

This time of year is ideal for couples without children, or those whose children have recently flown the nest. Encourage them to book a pre-Christmas escape: quiet walks, long lie-ins, and time just for the two of them. Your social media content should speak directly to this audience, hinting at romance, relaxation, and a slower pace before the festive rush.

Ready to Plan Your Seasonal Strategy?

These are just a handful of autumn social media content ideas to help you capture the cosy, seasonal magic of your glamping site or self-catering accommodation. But a strategy that really nails your target audience goes deeper.

✨ If you would like to map out a full content plan that brings your place to life and connects with the right guests, book a Strategy Session with me today. Together, we will craft a marketing approach that feels authentic, aesthetic, and effective.