What To Do When It Feels Like Nothing Is Working

When things feel tough, it’s so easy to say “nothing’s working”.

And while it may feel like that, I bet that’s not the case.

Look at all the touch points you have with your customers - your website, social media, wedding fairs, face to face meetings, directories, Google listing - all the different ways you put yourself out there. They are all giving you one very important thing…

DATA.

Now I am not a spreadsheet girl normally, but I do like a simple formula on a spreadsheet. And one of the most important formulae I have is where people have found me. This shows me year on year which marketing efforts are working and which can be ditched.

So if you’re feeling a bit lost, go back through your last 10 bookings (as in people who booked you most recently, not those that took place most recently) and answer these questions:

• Where did you they find you?

• How much are they spending?

• Which package have they booked?

That will give you some initial data and information on what’s working. If they all found you through Instagram, you know that Instagram is working. If they all found you through a venue, double down on that relationship.

If they found you from all over, then look at which platform is bringing you the most money, and double down on that one.

It’s all about information and using that information to move you forward.

Trust me, something is working. You just need to find it.

And if you want some help sifting through the data, my Power Hour is the perfect solution.