Case Study: Building Confidence, Consistency and Visibility Through Social Media and Pinterest

When a luxury wedding stationery client first came to work with I Do Social, the foundations of the business were already beautifully in place. Freya had created a distinctive, thoughtful brand within the luxury wedding stationery world, with a clear aesthetic, a strong reputation and a loyal client base.

What she wanted was for her online presence to reflect that same level of care and quality, and to work harder for her in the background, supporting growth, visibility and enquiries without adding more pressure to an already full workload.

Like many creative business owners, marketing often sat at the bottom of the list. Social media felt inconsistent, Pinterest was not being used strategically, and there was a sense that everything could feel more joined-up and intentional.

The challenge

Running a creative business means wearing a lot of hats, and alongside design work, client communication and production, finding time to plan content, write captions and think about long-term visibility can easily become overwhelming. While the quality of the client’s work and their customers' experience was already exceptional, her marketing often had to fit around everything else, which meant social media felt inconsistent and Pinterest was not being used in a strategic way. There was a sense that her online presence could feel more joined-up and intentional, and that it should reflect the same level of care and refinement as her stationery.

What she wanted was a social media presence that felt consistent and considered, rather than reactive, and a Pinterest strategy that genuinely supported discovery and website traffic. Most importantly, she wanted to feel confident that her brand was being represented well, even when she was busy focusing on her clients and creative work, and that her marketing was quietly working in the background rather than adding to her mental load.

The approach

Our focus was on creating clarity, structure and a sustainable rhythm, so that marketing became something that supported the business rather than something that constantly needed catching up. On social media, we refined messaging, developed clear content themes and planned ahead, allowing posts to feel cohesive and reflective of her design style and brand values. Instead of posting sporadically, her platforms began to tell a more consistent story, helping her audience to understand not just what she creates, but the experience and level of detail that sits behind her work.

Pinterest became a key part of the wider strategy. We optimised her profile, created search-friendly descriptions and built a consistent pinning approach that linked directly back to her website and collections. Rather than being treated as an afterthought, Pinterest became a long-term visibility tool, quietly showcasing her work to couples in the planning stage and continuing to bring eyes to her brand long after individual posts were published.

Alongside this, we put simple systems in place so that content creation and scheduling felt organised and manageable. This meant she could focus on her clients and her creative process, knowing that her marketing was being handled in a way that felt aligned, consistent and thoughtful.

The outcome

After a year of working together, the shift has been both practical and emotional. This luxury wedding stationery designer now has a consistent, polished social media presence that reflects the quality of the brand, growing visibility and traffic through Pinterest, clearer messaging and direction, and far more confidence in how the business shows up online. Just as importantly, time and headspace have been freed up, with marketing no longer feeling like a constant pressure that sits in the background.

Their online platforms now communicate the same care, detail and professionalism as her stationery, helping her attract the right kind of clients and enquiries and strengthening her position within the luxury wedding market.

“Working with I Do Social has made such a difference. I finally feel confident about my social media, and I love seeing my Pinterest continue to grow every month.”

The bigger picture

This client is a perfect example of what can happen when creativity is supported by calm, consistent strategy. With the right structure in place, marketing becomes something that works quietly and steadily in the background, rather than something that constantly demands attention.

If you are a creative business or wedding supplier who wants to feel more confident, more consistent and more supported in your marketing, this is exactly the kind of work I love to do.