Summer Content Ideas for Wedding Professionals
Summer is one of the most exciting times in the wedding industry. Your diary might be packed, your content bank overflowing, and your audience actively watching for inspiration. But when you’re in the thick of delivering the work, posting about it can easily fall to the bottom of the list.
The good news? You don’t need a full-time strategy to stay visible. Here are 9 summer content ideas to help you keep showing up — without burning out.
1. Share Behind-the-Scenes Moments
Capture real-time snippets of your wedding days. That could be a quiet moment before guests arrive, your kit laid out in the morning, or a favourite styling detail. These glimpses into your world help build trust and show your process in action.
2. Celebrate Your Couples
Share highlights from recent weddings with a few words about the couple and their story. Focus on what made the day unique, what they cared most about, and how you supported their vision. Tag other suppliers and venues to expand your reach.
3. Offer Practical Summer Tips
Whether it’s advice for staying cool, timelines that work well with daylight hours, or managing logistics in the heat — seasonal tips are easy to share and genuinely useful for couples planning summer weddings now or next year.
4. Highlight Your Favourite Seasonal Details
From garden florals to alfresco dining, summer weddings come with so many visual opportunities. Share what you’re loving — specific colours, styling touches, floral combinations, or layouts that work well in warmer weather.
5. Re-share Reviews (and Keep Doing It)
Client testimonials don’t need to be posted once and forgotten. Keep re-sharing your favourite reviews throughout the season, pairing them with imagery or stories from that couple’s day. It’s a simple way to build trust and highlight your client experience.
6. Turn Reviews into Mini Stories
Rather than just posting a review as-is, use it as a prompt to talk about that specific wedding or couple. What did they ask for? What did you deliver? What made it special? This kind of storytelling brings your work to life.
7. Post Anniversary Shout-Outs
An easy, meaningful piece of content — wish past couples a happy anniversary using images from their wedding day. It shows continuity, builds emotional connection, and often gets lovely engagement when reshared by the couple themselves.
8. Create a Day-in-the-Life Reel
Take your audience along for a day — from coffee to clean-up. Whether it’s a full wedding day or a quieter weekday of admin and prep, showing the rhythm of your business builds familiarity and connection.
9. Feature Your Favourite Venues or Locations
If you regularly work at certain venues, shout them out. Share why you love them, what works well there, or which views always get the best photos. This kind of content positions you as experienced and well-connected in your area.
Summer is the time when your work is most visible — and the perfect time to keep your audience engaged. As the season rolls on, you can also start gently pointing towards autumn, engagement season, or new services coming later in the year.
If you’d like help turning your busy season into consistent, polished content, I Do Social offers done-for-you marketing that fits your business, your tone, and your time. Let’s keep your brand showing up beautifully — even when you’re booked and busy.