5 Tips to Help You Go From Low to High Conversion Rate

Let’s be honest: getting enquiries is exciting, but turning them into bookings? That’s where the magic (and the hard work) happens.

If you’re a wedding business owner feeling frustrated by ghosted emails and slow sales, you're not alone. But before you throw your laptop out of the window, here are five practical tips to help you convert enquiries into dream bookings - without burning yourself out in the process.

1. Build a Clear System Behind the Scenes

A beautiful Instagram feed will get you seen, but a clear enquiry workflow will help you book. Do you have a process that takes someone from “I’m interested” to “Where do I sign?” effortlessly? Automate where you can (email templates, enquiry forms, schedulers) and keep your next steps consistent. The less you have to think about what to do when someone enquires, the more energy you’ll have to focus on giving them a great experience.

2. Set Your Boundaries Early

You do not have to reply at 9pm on a Sunday night.

Make your working hours clear from the start and add them to your enquiry response or include a link to a calendar that shows your availability.

When you protect your time, you show clients you value your work and your wellbeing. Trust me, the right clients will respect that.

3. Keep On Top of Chasing

Life is busy and people forget to reply, especially when they’re receiving emails from all sorts of wedding suppliers. But a quick, kind follow-up can make all the difference.

I always recommend chasing twice:
🔹 First, a gentle reminder
🔹 Second, a final check-in before you close the loop

If you’ve chased twice and heard nothing back, let the enquiry go.

4. Don’t Take It Personally

Some people won’t book. That’s business, not a reflection of your worth.

You might be too expensive for them. Or not expensive enough. Or they may have found someone else first. That’s OK.

Stay focused on attracting your people - the ones who love your work, respect your time, and can’t wait to work with you.

5. Focus on Clear Communication

People feel safe booking when they know exactly what they’re getting. Be clear about your packages, your process, and what happens next. Confidence from you = confidence from your clients.

Want to feel more confident in your booking process?
Let’s build you a workflow that feels clear, calm and easy to follow. Book a Strategy Session here → https://www.i-do-social.com/strategy-sessions