Why You Need to Be Talking About You on Your Social Media and Website
Let’s be honest — talking about yourself on social media can feel a bit awkward. No one wants to come across as self-important, and it’s easy to think your audience just wants to see your work, not hear your backstory. But here’s the truth: people don’t just buy what you do, they buy who you are.
Especially in the wedding industry, where trust, emotion, and personal connection play a huge role in every decision, showing up as a real person behind the brand isn’t just nice — it’s necessary.
Here’s why it matters, and how to do it well.
Amanda Forman Photography
1. People book people
In a crowded industry, what makes someone choose you over someone else offering something similar? It’s your energy, your values, your approach. When you talk about who you are, what you care about, and how you work, you’re helping potential clients picture what it would be like to have you by their side.
And that’s what they really want — someone they feel good around. Someone who gets it.
2. It builds trust
Trust isn’t built by perfectly curated content alone. It comes from consistency and a bit of vulnerability. Sharing your story — how you got into the industry, what you love about your work, what matters most to you — helps people feel like they know you before they ever hit “send” on an enquiry.
3. It sets you apart
Your portfolio might be stunning, but there are a lot of talented professionals out there. What makes you stand out is your perspective and your personality. Talking about you adds depth to your brand and creates a sense of connection that can’t be faked.
4. It makes your content easier to write
Once you start showing up as yourself, everything becomes more natural. You’re not forcing content for the sake of it — you’re having conversations, telling stories, sharing thoughts. It becomes easier to stay consistent and more enjoyable too.
So, what should you actually share?
Why you started your business
What lights you up about your work
A look at your process or how you support your clients
What you value (in weddings, in life, in business)
Small personal moments: your workspace, your daily rituals, your latest read or favourite coffee spot
If you’re not sure how to bring more of you into your content, that’s exactly where I can help. Through social media, websites, blogs, and newsletters, I Do Social helps wedding professionals connect with their audience in a way that feels like them — not a template.