Why Every Holiday Cottage Needs a Marketing Manager
You’ve poured love into your holiday cottage = from carefully chosen interiors and thoughtfully stocked welcome hampers to the kind of countryside views that stop people in their tracks. You’ve got glowing reviews, return guests, and maybe even a few features in glossy magazines. But still… you’re not seeing the steady stream of bookings you know your business is capable of.
The reality is, having a beautiful holiday property isn’t always enough to stay visible, especially in a busy online world where travellers are scrolling through hundreds of options. Today, being found, and booked, depends not just on quality accommodation, but on strategic, story-led marketing. And that’s exactly where a freelance marketing manager can become one of your most valuable investments.
You Can’t Be Everywhere (And You Shouldn’t Have To Be)
Running a holiday let often means wearing all the hats: cleaner, host, bookkeeper, maintenance manager, and somehow also content creator, copywriter, and marketing strategist. It’s no wonder that marketing tends to slip to the bottom of the list, especially during busy seasons.
A freelance marketing manager takes that pressure off your plate. They work alongside you, not just to post pretty pictures on Instagram, but to create a consistent marketing plan that actually moves the needle - whether that’s boosting your direct bookings, increasing your visibility on social media, or helping build a loyal audience who love what you do and return year after year.
Strategy, Not Stress
Many owners tell me they’ve been trying to “do marketing” by posting when they remember, or frantically sending out emails when things get quiet - but without a plan, it always feels reactive and inauthentic. With the right support, you can have a sustainable content plan, aligned messaging across platforms, and seasonal strategies that take into account peak times, local events, and the rhythms of your ideal guest.
📍 Real example: A countryside heritage attraction I worked with saw a 475% increase in admissions across one weekend, simply by shifting to a well-timed, story-led marketing campaign that focused on their unique charm and heritage appeal, not on trends.
You’re Not Just Selling Stays. You’re Selling a Story.
People want more than a place to sleep - they want to imagine themselves in a certain lifestyle, even just for a weekend. A freelance marketing manager helps you build a brand that makes people feel something. Whether that’s the nostalgia of a rural escape, the luxury of a peaceful hideaway, or the magic of a countryside retreat with history in its bones, your story deserves to be told with care and consistency.
From visuals and captions to newsletters and booking journeys, your guest experience starts long before they arrive. That’s where I Do Social comes in, to make sure that story is being told, and told well.
The Smart, Flexible Way to Grow
Hiring someone full-time might sound like the next step, but for many independent property owners, it’s not financially realistic - not when you factor in pensions, national insurance, holiday pay, and the admin of managing an employee.
Working with a freelance marketing manager gives you expert support on your terms. Whether that’s five hours a month to take the edge off your to-do list, or full-service strategy and content, it’s tailored to your needs, your budget, and your business stage but with no hidden costs.
Ready to Feel Clear, Calm and Booked?
Marketing your holiday cottage shouldn’t be another thing to dread. It should feel like something that builds momentum — that reflects the care and quality you already pour into your guest experience.
✨ Book a Strategy Session today, and let’s build a marketing plan that makes sense, saves you time, and helps your beautiful space get the attention it deserves.